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Open lecture: The sale of Volvo Cars - is the Swedish media prejudiced?

Lecture

Welcome to David Ibison's second lecture at JMG on Weaponising Communication.

The sale of Volvo Cars to Geely was far from being welcomed by the local media. Instead it was portrayed as a humiliating bargain basement sale of a proud national asset to an unknown Chinese company. It highlighted the uncomfortable fact that the Chinese nationality of Geely was a source of the local media's distaste. Volvo Cars urgently needed to overcome this prejudice.
How was it done? Did it work? Could you have done it? How to change, create and control narratives?

This is an open lecture, but the number of seats is restricted, so please register.

Lecturer: David Ibison. 21 years as a foreign correspondent, including 13 years with the Financial Times, David Ibison spent 3 years as a partner at a Stockholm-based international strategic communications consultancy, before becoming Volvo Cars' Senior Vice President Communication. With this background, David Ibison provides on-the-ground insight from the highest levels of global journalism, Nordic business and consultancy and is able to apply this insight to the crucial interplay between business, finance, politics, industrial strategy and communication.

Date: 11/28/2019

Time: 1:15 PM - 3:00 PM

Categories: Media/Journalistik

Organizer: JMG

Location: Annedalseminariet, Seminariegatan 1 A
303

Last day of registration: 11/28/2019 at. 12:00 PM.

Contact person: Marie Grusell

Registration is closed for this event

Page Manager: Lars-Olof Karlsson|Last update: 3/3/2008
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