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CeCAR Lunch Seminar with Mattias Wahlström

Research profile seminar

Mattias Wahlström
Department of Sociology and Work Science, University of Gothenburg

Title: Conceptualizing and Exploring the "Greta Effect" On Micro-Mobilization For Climate Protest

Abstract: While social movements are collective endeavours, occasionally, specific individuals come to play crucial roles in political mobilizations ¿ as catalysts, unifying symbols and outstanding spokespersons. Within the field of environmental politics, Greta Thunberg¿s importance for the Fridays for Future mobilization, by far surpasses most historical examples. In a year, her role developed from a lone teenager striking from school to push for policies to stop global warming, to a spokesperson for a global movement. Given this extraordinary development, it is crucial to study the role of Greta Thunberg for the movement participants to gain an adequate understanding of the contemporary climate movement and, more generally, how iconic individuals influence movement participants. We analyse Thunberg¿s position in terms of her parallel roles as leader, icon and role model. Using two waves of surveys of participants in Fridays for Future protests - on March 15 and September 20-27 - we analyse (1) what categories of protesters were especially prone to have been inspired and mobilized by Thunberg, (2) the difference in her impact for the first global mobilization (March 15) and directly following her speech at the UN (September 27), and (3) the 'individual Greta effect' discernible from how subjectively assessed influence from Thunberg affects sense of political efficacy, collective identity, and framings of climate protest participants.

Date: 3/13/2020

Time: 12:00 PM - 1:00 PM

Categories: Social Sciences

Location: B336 Stora Skansen, Sprängkullsgatan 19

Contact person: Niklas Harring

Page Manager: Lars-Olof Karlsson|Last update: 3/3/2008

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